Revenue Recovery for Recruitment Agencies
Find exactly where your
placement revenue
is leaking
I analyse your pipeline data — submission to start — and show you which stage is losing the most fee value, what it could be worth, and what to look at first. One fixed assessment. Report plus a 30-minute findings walkthrough.
Not sure if it’s relevant? Book a call first — if there’s no clear use case, I’ll tell you.
🛡️
Refund guarantee. If I cannot identify at least £5,000 of fee value at risk from usable pipeline data, I refund the full £150.
Applies where data includes enough recent stage movement to assess submissions, interviews, offers and starts. Identifies estimated fee value at risk — not a guarantee of recovered revenue.
£150 flat · 48-hour turnaround after receiving usable data · No retainer required
NA
Nawwaf Abdalla
Revenue Recovery · Recruitment Agencies
Perm Recruitment
Revenue Recovery
Pipeline Analysis
Guarantee Included
Free estimate
See your pipeline leak number before you pay anything
Five inputs. Two minutes. Your estimated monthly fee value at risk — based on your numbers vs. working perm recruitment benchmarks.
Estimated monthly fee value at risk
—
Adjust the inputs above to see your estimate.
Directional estimate only. I compare your pipeline conversion against working benchmarks to show whether there’s a leak worth caring about. The paid assessment uses your actual pipeline export.
The output
What you actually receive
Not a dashboard emailed in silence. A report built on your data, followed by a 30-minute walkthrough so you understand what it’s showing.
nawwafabdalla.co.uk/assessment/sample-agency
Funnel conversion by stage — actual vs. working benchmark
Submission → Interview
58%
bm: 55%
Interview → Offer
19%
bm: 45%
Offer → Start
83%
bm: 90%
⚠ Strongest leak signal
Interview → Offer: 19% vs. 45% benchmark
Estimated fee value at risk: ~£46k · Most leakage after 2nd-stage interview
What to look at first
Interview-to-offer conversion dropped from 42% to 19% over 6 weeks. Most dropouts occurred after second-stage interviews, concentrated in 2 consultants and 1 client sector. This is the highest-leverage point in the pipeline.
Revenue Protection Retainer — only if the data supports it
Based on this data, monthly tracking is worth considering — the fee value at risk exceeds the cost of monitoring. But this is your call.
Sample operational finding
“This is the number you should be looking at.”
The report doesn’t just show you a funnel. It shows you where the gap between your conversion and working benchmarks is biggest — and what that gap could be worth in fee value.
The findings walkthrough is where I explain the methodology, answer your questions, and tell you honestly whether the retainer makes sense or not.
Example finding — anonymised
“Interview-to-offer conversion dropped from 42% to 19% over 6 weeks, representing approximately £46k of fee value at risk. Most leakage occurred after second-stage interviews.”
This is the kind of specific, stage-level finding the assessment produces — not a vague observation about “pipeline health.”
What’s included in the £150
Full funnel breakdown — every stage, conversion rate, and benchmark comparison
Fee value at risk estimate with the calculation shown
Strongest leak signal identified from your actual data
One clear action to focus on first
30-minute findings walkthrough — report sent before the call, not instead of one
Honest retainer recommendation only if the data supports it
The process
Three steps. One clear finding.
No long sales process. No proposal maze. You share your data, I map the leak, we walk through it together.
01
Pay £150 — receive the data request
After payment you receive clear upload instructions. A CSV export from your CRM is enough. Once I confirm the data is usable, the 48-hour assessment window begins.
After payment
02
I map your pipeline by stage
I analyse your funnel from submission to start, compare conversion rates against working perm recruitment benchmarks, and estimate fee value at risk at each stage.
Within 48 hours
03
Report — then your Revenue Recovery Findings Walkthrough
The report arrives before your 30-minute call. On the walkthrough I explain the findings, answer questions, and tell you honestly what the data suggests and whether monthly revenue protection makes sense.
Report + call
What’s included
Everything in the assessment
One fixed scope, one fixed price. You know exactly what you’re getting before paying anything.
📊
Full funnel breakdown
Every stage from submitted to placed, with conversion rates compared against working perm recruitment benchmarks. A directional view built on your actual data.
👤
Stage-level leak analysis
Where the data suggests fee value is slipping — by stage, and where relevant, by consultant or deal type — with the estimated commercial impact shown.
💷
Fee value at risk estimate
A directional estimate with the calculation shown so you can see how it was derived. Not a guaranteed recovery figure — a number worth understanding.
🎯
One clear priority
The single highest-leverage stage to focus on, based on where the data shows the strongest leak signal. Not a 12-point action plan.
📞
30-minute findings walkthrough
Report sent before the call, not instead of a conversation. I walk through what the data is showing, answer your questions, and explain the methodology.
🔄
Retainer recommendation (only if relevant)
If the data shows the fee value at risk is larger than the cost of monitoring it, I’ll say so. If it doesn’t, I’ll tell you that too. No hard sell.
Methodology note
Directional benchmarks drawn from multiple UK perm recruitment sources including Bullhorn GRID 2026, OneUp Sales State of Recruitment 2024/25, Giig UK Recruitment Benchmarks 2026, and REC/NACE data. These are working benchmarks, not single-source industry standards. Your assessment uses your actual pipeline export to identify the strongest leak signal. Fee value at risk is a directional estimate, not a guaranteed recovery figure. Full sources available on request.
Who books a Revenue Recovery Assessment
Three moments when this becomes obvious
You don’t need to be in crisis. You need one of these to be true right now.
⚠️ Before you hire
You’re about to add another consultant to grow revenue
Before spending £30k–50k on another hire, it’s worth checking whether your current pipeline is already leaking the equivalent. A new consultant won’t fix a structural problem they didn’t create.
“We’re growing fast but revenue isn’t tracking headcount the way it should.”
🔍 After a dropout
A candidate withdrew after an offer — or before starting
Post-offer and post-acceptance dropouts are among the most expensive events in recruitment. The question isn’t whether it hurt. It’s whether the data suggests it’s a pattern about to repeat.
“We lost a £15k placement at start date last month. No one knows if this is going to keep happening.”
📊 After a flat month
The month ended flat and you can’t clearly explain why
Activity was there. The consultants worked. But the revenue didn’t follow. That gap between effort and outcome is usually located in one or two specific pipeline stages — and the data often shows it.
“We had the pipeline. We had the submissions. Something just didn’t convert and I don’t know where.”
Who’s behind this
A data analyst who noticed a gap
NA
Nawwaf Abdalla
London · Finance & Data Background
“Recruitment agencies often have the data. They just don’t always have a clear view of where fee value is leaking.”
My background is in finance and data — reporting, data quality, pipeline analysis, and commercial insight. I approach this through a commercial lens, not a recruitment coaching one.
I built this because I kept seeing the same pattern: agencies with solid activity levels and strong consultants who still couldn’t explain flat revenue months. The data was there — it just wasn’t being read at the right level of detail.
The assessment is simple, fast, and commercially useful. No long consulting project. No dashboard sent in silence. A clear report, and a 30-minute walkthrough so you understand what the data is actually showing.
- I work from your CRM export — no new tools, no integrations, no onboarding
- I compare your pipeline conversion against working benchmarks to show whether there’s a leak big enough to care about
- 48-hour turnaround after receiving usable data
- Report sent before the walkthrough call, not instead of one
- If the data isn’t usable or there’s no clear leak to show, I refund the £150 — no ambiguity
- Retainer is only recommended if the data actually supports it
Pricing
Simple, fixed price
No long sales process. No proposal maze. One clear scope, one clear price, one useful output.
🔎 The assessment shows where the leak appears to be now. The retainer tracks whether it improves, worsens, or moves to another stage.
Start here
Revenue Recovery Assessment
£150
one-time · 48-hour turnaround after receiving usable data · includes findings walkthrough
- Stage conversion review (submission → interview → offer → start)
- Fee value at risk estimate, with calculation shown
- Strongest leak signal identified from your data
- Directional benchmark comparison against working perm recruitment rates
- One clear action to focus on first
- 30-minute findings walkthrough — report sent before the call, not instead of a conversation
Get the £150 Revenue Recovery Assessment →
Not sure? Book a Revenue Recovery Fit Call first →
After payment
You’ll receive the data request and upload instructions. Once I confirm the data is usable, the 48-hour assessment window begins. You’ll receive the report shortly before your
Revenue Recovery Findings Walkthrough — a 30-minute call to go through the findings together.
Refund guarantee. If I cannot identify at least £5,000 of fee value at risk from usable pipeline data, I refund the full £150.
Applies where data includes enough recent stage movement to assess submissions, interviews, offers and starts. The assessment identifies estimated fee value at risk — it does not guarantee recovered revenue or future placements.
Ongoing visibility
Revenue Protection Retainer
£1,200
per month · available after initial assessment · cancel after first month
- Monthly pipeline review with updated data
- Fee value at risk tracking — improving, worsening, or shifting stage
- Stage leakage trend monitoring
- Monthly commercial summary
- Focused recommendation for the next 30 days
- 60-min monthly review call
- No long lock-in — cancel after the first month if it doesn’t provide useful visibility
Book a Revenue Recovery Fit Call →
The assessment shows where the leak appears to be now. The retainer tracks whether it improves, worsens, or moves somewhere else. Most clients start with the assessment to confirm the methodology is useful before committing monthly.
Ready to see where the revenue is going?
If you already know your pipeline data is worth checking, start the assessment. If you want to see whether this is relevant first, book a short call.
If there’s no clear use case, I’ll tell you honestly.